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D'Angelo Russell's Coco5 press conference promotion delights Devin Booker.

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Booker and Russell are more than pals.

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Russell is a sports drink company partner and Booker is its primary owner and spokesperson.

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Booker wasn't offended when the Lakers withdrew Russell's bottle from a news conference Saturday because the brand isn't affiliated with them or the NBA.

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He's undoubtedly still smiling at Coco5's free publicity.

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Booker said the turnout was good. "It gave it more light than if (the bottle) just sat there."

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The press conference video has over a million social media views.

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